Boost your Customer Experience with Creativity

Man enthusiastically selling fruit

The need to provide an exceptional customer experience is more urgent than ever. Everywhere, former successful service businesses are closing. Whether it’s pubs closing in Britain or business owners retiring, change is in the air.

But what sets apart the truly remarkable brands? It’s their ability to infuse creativity into every customer touchpoint.

Creativity isn’t just for artists and designers. It’s a powerful tool for enhancing customer experiences. Think of new ways to surprise and delight your customers. It’s good for your marketing, it’s good for your sales. And it’s good for your profits. Continue reading “Boost your Customer Experience with Creativity”

Taking Over a Family Business – Navigating the Transition

Taking over a family business - photo by Álvaro Serrano on Unsplash
Sometimes it’s the unwelcome phone call. It might be the dreaded, creeping inevitable. Sometimes it’s the “at long last, thank goodness” moment. It doesn’t matter how it arrives, taking over a family business can be a daunting experience. How ever you come by the business, you’ll inherit a legacy of “how we do things around here”. For you to chart a course forward, there are crucial steps to ensure a seamless transition.

You’ll want to foster innovation and growth, but you might also have to confront anger, grief, and guilt. And that might not all be from you. You’re new to the team and you could be met with suspicion, contempt, and bemused hostility. It’s never going to be easy, even in the most congenial and welcoming environments. Continue reading “Taking Over a Family Business – Navigating the Transition”

Embrace Lifelong Learning: Cultivating Personal Growth

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Mental Health Awareness Week (MHAW) is drawing to a close. Take a moment to reflect on the valuable lessons and insights you’ve gained. MHAW provides a dedicated space for mental health. But the lessons can extend far beyond a single week. They can enrich both your personal and professional life. Continuous learning is crucial in so many ways and it can be a driving force for holistic well-being.

The Power of Learning
Learning is a powerful tool for personal growth and mental well-being. Acquiring new knowledge or skills fosters a sense of accomplishment and competence. It ignites engagement with the world around us. The thirst for knowledge can be a source of inspiration, pushing us to explore new horizons. Continue reading “Embrace Lifelong Learning: Cultivating Personal Growth”

Fostering Meaningful Connections for Your Mental Wellness

Meaningful Connections by Trevor Romain

Thursday is the perfect day to focus on something that’s often missing from our busy lives – making meaningful connections. Make time for genuine interactions with friends, family, colleagues, or new acquaintances. It can boost your spirit and make a positive impact your mental well-being. And, of course, it can boost their mental well-being as well.

The Power of Connection
Incorporating “Connect” into your day may be the boost you need. This concept centres around nurturing social connections, a fundamental human need. Feeling connected, loved, and belonging tie in to improved well-being. It offers a sense of meaning, safety, support, and purpose in our lives. Continue reading “Fostering Meaningful Connections for Your Mental Wellness”

Be Active: How to Boost Your Mental Health and Productivity

Wednesday 'Be Active' by Trevor Romain
Finding time for physical activity often has to take a backseat. We get tied up in navigating careers, business ventures, family, and the pursuit of our passions. It’s crucial to recognise the impact that staying active has on our mental well-being. It affects our work performance and quality of life.

The Midweek Refresh
Some call it “Hump Day”, but let’s seize the opportunity that Wednesday presents. Rebrand it “Be Active Day”, a perfect reminder to invigorate both body and mind. Of course engaging in physical activity promotes a healthier body. It also serves as a powerful tool to nurture our mental and emotional health. Continue reading “Be Active: How to Boost Your Mental Health and Productivity”

Take Notice: Balancing Work, Life, and Mental Well-Being

Monday: Take Notice by Trevor Romain

It’s Mental Health Awareness Week here in Aotearoa New Zealand. I think we might be the only country in the world that makes a kind of national festival raising awareness of mental health. Mental health issues are reaching crisis levels around the globe. Is there anything we can do to protect our loved ones and ourselves? What can we do about caring for our mental health?

Our careers and businesses demand our constant attention. It’s easy to become caught up in the relentless pursuit of success. The pressure to excel in both our professional and personal lives can take a toll on mental health. If you recognise this in yourself there’s some things you can do to help.

There’s a valuable lesson in mindfulness practices: the importance of taking notice. Continue reading “Take Notice: Balancing Work, Life, and Mental Well-Being”

Unlock Your Potential: Free Yourself from Past Decisions

Here's how to Unlock Your Potential: Free Yourself from Past Decisions.
Have you ever found yourself wondering what new heights you could reach? That is, if you weren’t held back by past decisions? It’s a common train of thought, especially for people a few years into their careers or businesses. The truth is, you have boundless potential waiting and you can unleash it. You can unlock your potential and free yourself from past decisions.

Here’s how to break free from the shackles of the past and explore new opportunities

Continue reading “Unlock Your Potential: Free Yourself from Past Decisions”

Small Business Creativity: Thriving on Limited Resources

Creativity for Small Businesses
If you are a small business owner, you know how challenging it can be. Trying to fit into a community while standing out from the crowd. And always, with an eye on attracting more customers. You’ll know how important it is to manage your time, money, and energy. And all the while, balancing your personal and professional life. How can you do all that and still be creative?

That’s the wrong way of thinking. You need creativity in abundance to do all that.

Creativity isn’t a talent that some people have and others don’t. It is a skill that you can learn and practice, and it can help you grow your small business in many ways. Here are some benefits of creativity for small businesses: Continue reading “Small Business Creativity: Thriving on Limited Resources”

The Best You’ve Done Is Holding You Back


The new Olympic motto is Faster, Higher, Stronger – Together. Despite these ideals, elite athletes discover there are physical limits to their arts. Records become harder and harder to break.

Creatives don’t have these limitations. But it’s common to find ourselves clinging to past successes. That magic moment when everything came together. When we achieve a creative breakthrough the recognition we receive is gratifying. Often these achievements can hinder our creative progress. This is the paradox of the one-hit-wonder. It was amazing once, but now it’s a dry husk. We’ve taken our work as far as we can, and there’s nothing left.

The Comfort of Familiarity:
It’s always a struggle to reach a pinnacle in your creative journey. And when you do, it’s natural to want to bask in the glory of your accomplishments. There’s a comfort in continuing to do what’s brought you recognition and applause. The danger lies in becoming complacent. It becomes a comfort zone that’s hard to escape from. There’s a temptation to do more of the same. The risk is, replicating past successes will stifle you. Be willing to explore new horizons.

Fear of Falling Short:
The fear of not meeting the high standards you’ve set for yourself can be paralysing. The sweet nectar of success is so seductive. The thought of producing something less than stellar can be intimidating. This fear can lead to creative stagnation. Don’t hesitate to take risks or explore uncharted territory.

The man who never alters his opinion is like standing water, and breeds reptiles of the mind. ― William Blake ― The Marriage of Heaven and Hell

Continue reading “The Best You’ve Done Is Holding You Back”

Creativity and Intuition for Professionals

Vet using technique, creativity, and intuition with a cat
When you think of creativity, you might imagine artists, writers, musicians, or inventors. But creativity is not limited to these fields. Personal care professionals – massage therapists, dentists, veterinarians, opticians, and others rely on creativity. The very best also use intuition to provide excellent service to their clients.

Creativity is the ability to produce something new and valuable.

Intuition is an inner sense of knowing what to do without conscious reasoning. It is often based on subconscious cues, patterns, feelings, or impressions. It helps guide the decision-making process and enhances the creativity of the professional.

Both creativity and intuition develop from training, experience, and instinct. Continue reading “Creativity and Intuition for Professionals”