The main difference between your business and your competitors is, and always has been, creativity.
There you go – straight up, simple, no frills.
If your business is in front of your competitor(s), you and/or your team are more creative. If they’re in front of you, they are more creative. Any business leading the way is more creative than its competitors.
Here’s a quick acid test: Were the last employees who left your organisation disruptive and/or disenchanted? How about you – do you feel disruptive and/or disenchanted? If so, that’s a sure sign that talents are not being exploited. Creativity is walking out the door. In some cases, they are walking off to your competitors. And it’s not just all about the money.
Continue reading “What is the real difference between your business and your competitor’s?”